N.O.W. @ HOFEX 2011

	N.O.W. @ HOFEX – A Green New Chapter of HOFEX

	To hoteliers’, restaurateurs’ and service providers’ delight, the N.O.W. @ HOFEX – the newly established HOFEX sub-show – N.O.W. – featuring an extensive showcase of Natural & Organic foods and equipment, as well as Well-being equipments and supplies will be staged at the Hong Kong Convention and Exhibition Centre on 6 – 9 May 2009.

Classified into several sectors echoing the themes of natural, organic and well-being, N.O.W. is an effective platform where all green enthusiasts can meet and demonstrate their up-to-date solutions to industry players. Being informative and educative, this exclusive platform serves the purpose of further promoting the benefits of healthy & organic food and spa & well-being services.

Derive pleasure at the Organic Farm & Aqua with demonstration of organic farming and fishing, operated by Vegetable Marketing Organization (VMO) and Fish Marketing Organization (FMO), and tempt your palates with extreme pleasure to tastes varieties of organic convention and functional foods and beverages along the aisles. At the concurrent talks and seminars those attending will be able to explore practical issues such as for Going Organic: Accreditation and Certification, and Organic Agriculture. This standalone show is expected to draw over 35,000 overseas and regional qualified trade buyers positioning it to become the next premier event of the region.

The Power of Nature and Well-being in Hospitality Sector
Striving for a healthy living pattern, consumers nowadays possess a strong affection for natural and organic food and are willing to pay a higher price for its nutrients-rich quality. Industry stakeholders of related sectors have put strong emphasis on upgrading its services with provision of healthy and organic meals as to attract health-oriented customers. Complementarily to consumers, having a regular spa therapy is a necessity rather than a form of luxury. Hotels with in-built spa and well-being complexes are deemed as an essential element to remain competitive. Come and experience the influential N.O.W. exhibiting platform to meet those exclusive target buyers.

With the support from many loyal exhibitors and newcomers, the debut N.O.W. @ HOFEX is destined to become the most signature green tradeshow of the region.